Brand activism for International Women’s Day
We designed and curated an event celebration the revolutionary power of women in the drinks industry, centred around 3 key pillars: burn the recipe, flavour with purpose, and make & mend.
The ask
Sweet&Chilli were tasked with activating and showcasing the Maker’s Mark ‘Change Makers’ trade advocacy program in celebrating International Women’s Day.
What we DID
We created a curated series of events celebrating the revolutionary power of women in the drinks industry, centred around 3 key pillars: burn the recipe, flavour with purpose, and make & mend. We invited groups of industry changemakers to challenge themselves while planting, growing mushrooms, screen printing, cocktail making, and engaging in inspiring talks with industry leaders.
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