An all-encompassing advocacy programme bringing the spirit of Jamaica to you.
We conceptualised and created a comprehensive toolkit that brought together the Jamaican experience of community, creativity, and rum education under one roof.
The ask
What we heard: the best way to tell the story of Appleton Estate is to take people to Jamaica, but that’s not usually possible. How can we bring them on the journey without flying them over?
What we DID
A comprehensive toolkit of scalable experiences that, like embassies abroad, introduce people to a little piece of the Jamaican rum experience through immersive education and storytelling.
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