Campari wanted to celebrate the bartender community and look forward to the next decade. Our task was to put the bartending community at the heart of Negroni Week’s 10-year anniversary.
The ambition was for Negroni Week to symbolise the very essence of hospitality, whilst maintaining the classic character of the brand and led to a concept based on the Bartender’s Handshake ritual.
650
bartenders
15k
bespoke negronis
30k
social reach
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Peter Person
Campari
