Sweet&Chilli secured the exclusive VIP beverage contract for Formula 1 in North America, setting the gold standard for hospitality across Miami, Las Vegas, and Austin.

Across paddock clubs, sponsor suites, and private lounges, we delivered next-level drinks service that matched the precision and adrenaline of the sport.

Our curated cocktail programs and high-touch hospitality ensured every guest—from A-list celebrities to racing elite—was served an experience as premium as the event itself.

From Ferrari to Red Bull, we worked alongside F1’s biggest names, setting the bar for what VIP hospitality should look (and taste) like on race day.