Formula one x patrón
The pinnacle in VIP Sports Hospitality.
Since 2023, Sweet&Chilli’s team has hosted Patrón’s Paddock Club bar at 26 Formula One races.
As the premium spirits partner of Oracle Red Bull Racing, Patrón turned to us to make tequila the trackside drink of choice. Ensuring a VIP hospitality experience is delivered to their guests, at every race throughout the season.
Designing each menu to reflect the flavours of the local market & sourcing the best bartenders as hosts for the event (from the best bars in each region), we’ve served over 100,000 Patrón cocktails.
Beyond the Paddock Club, Sweet&Chilli also delivers VVIP dining experiences in the F1 garage in collaboration with chef Tom Sellers.
26
gRAND PRIX RACES
100,000
patrón cocktails
35,000
VIP GUESTS
Sweet&Chilli delivered a world-class hospitality experience at every race, seamlessly executing each event with precision and creativity. Their expertise in crafting exceptional cocktails and managing high-end bar operations ensured that our guests enjoyed nothing but the best. From the Paddock Club to the F1 Garage, their flawless delivery made every Grand Prix an unforgettable experience.
Nick Cox
Marketing Director, Patrón