A bold, can’t-miss moment at Super Bowl Las Vegas ‘24: S&C transformed the Excalibur Hotel into a Pepsi-powered fan experience.

We created a high-energy entryway with LED infinity mirrors, custom neon signage, exclusive merch that kept heads turning, and a Pepsi-themed arcade. 

From the neon glow to interactive touchpoints, every detail was designed to bring Pepsi’s playful energy to life, turning a weekend in Vegas into an unforgettable, must-share brand experience.