The House of Tanqueray No. TEN was an elegant, chic & contemporary brand experience that we designed & produced for the global gin brand.

Needing to activate the concept in both the on-trade & festival spaces, we wanted to create a memorable drinks discovery experience, that would introduce Tanqueray to a new set of consumers.

We designed an activation that encapsulated the citrus heart of the spirit & featured a playful, sensory tasting experience… with a twist.

The Head vs Heart masterclass first measured guests’ brain waves, to determine their pleasure response to various aromas. Then, created an individual flavour map that they could exchange for a personalised cocktail over the bar.