The task… to get 12 million people who don’t like scotch drinks to choose Johnnie Walker.
The drink needed to become the protagonist in Johnnie Walker’s brand
transformation – shunning the dusty image & gender stereotypes of whisky with a strategy that spoke to a modern, younger consumer.
The highball serve strategy we designed was the gateway to new consumers understanding that whisky is for them too.
The serves are multi-seasonal and the perfect partner for casual socializing. The five highball flavours are identifiable, appealing, and most importantly work perfectly with Johnnie Walker.
