Noobies is a pioneering cocktail experience that marries the innovative potential of nootropics, with the timeless allure of folk medicinal plants.

A fusion of future alchemy & ancient magic, the concept was designed to transform dry january into a celebration of joy & vitality, proving that there’s no need to sacrifice fun for sobriety!

An enchanting visual identity & evocative photography captured a world full of wonder, innovation, wellness & the art of living fully in the absence of alcohol.

This groundbreaking concept received global recognition through The Drum, receiving a bronze award along with a coveted spot on ‘The Drum Recommends’ list of agencies.