Global Premium Sports Hospitality
Patrón Tequila are the partner of the Paddock Club, as well as a partner of Oracle Red Bull Racing. Our task was to convert champagne drinkers into Tequila drinkers.
Sweet&Chilli looked after the beverage offering and bar builds across 14 different races globally in 2023 and 12 races globally in 2024, across two seasons, serving over 100,000 cocktails.
This involved the drinks ideation for each of the local markets, sourcing the best bartenders from the best bars in the regions and serving premium tequila cocktails to guests in the hospitality spaces across Formula 1. We also worked on the F1 Garage – a VVIP dining experience in collaboration with chef Tom Sellers.
25
GRAND PRIX RACES
100K
COCKTAILS
60
BARTENDERS
“Sweet&Chilli delivered a world-class hospitality experience at every race, seamlessly executing each event with precision and creativity. Their expertise in crafting exceptional cocktails and managing high-end bar operations ensured that our guests enjoyed nothing but the best. From the Paddock Club to the F1 Garage, their flawless delivery made every Grand Prix an unforgettable experience.”
Nick Cox
Patrón
