Classic cocktails, modern influence.
For Tanqueray’s Damn Fancy campaign, we built a serve strategy that positioned Tanqueray as the spirit that turns classic cocktails into statement serves.

We developed eight recipes that brought Damn Fancy to life, aligning with the brand’s Classic or Nothing positioning. The Dirty Martini was introduced into the strategy without disrupting Tanqueray No. TEN’s role in the martini space.

To ensure every serve meets the highest standard, we included Tanqueray Tips—expert guidance for on-premise execution. Now featured on Tanqueray’s website with custom photography and refined recipes, these serves have also made their way to the red carpet, continuing to shape how Tanqueray is mixed, served, and enjoyed.