A whiskey made for fight night. Howler Head—the official flavored whiskey of the UFC—hit the big screen with a bold, high-impact ad campaign surrounding a marquee Pay-Per-View event.

We took the lead from concept to execution, mapping out a strategic media plan, crafting a detailed shot list, and ensuring every frame packed a punch.

The campaign was designed to put Howler Head front and center when it mattered most—during the biggest moments of the night.