Bundaberg Rum: Silver Reserve

Creating an award winning, premium white rum to win in the on-trade.

The Challenge

Design the perfect white rum at 40% ABV for making fresh tasting, mixed drinks.

The Detail

In Australia white rum has been in growth over the past few years with total rum sales up 5.8%. The opportunity to capitalise on market trends was thus met by the challenge of crafting a rum that could stand out, and succeed, within a noisy category.

Working alongside the Bundaberg Distillery team, we identified a gap within the Small Batch Collection for a white rum to be used for cocktails and mixed drinks. A rum that would not only broaden Bundaberg’s portfolio of premium rums but enable the brand to connect deeper with top tier bartenders.

Our team of drinks experts used our in-house liquid profiling system to taste 15 white rums. These in depth flavour profiles were used to inform the Bundaberg Silver Reserve Liquid – ensuring the liquid had a point of difference and that it would work perfectly as the base for the most common white rum drinks – the Cuba Libre and Daiquiri.

The Bundaberg distillery produced multiple samples for us to trial across various white rum cocktails and the final liquid was perfected for these drinks.

Awards

SILVER – 2020 San Francisco World Spirits Competition

GOLD – 2019 San Francisco Wine & Spirits Competition

SILVER – 2019 World Rum Awards