Fernet Branca Barback Games

Celebrating the unsung heroes of the bar industry

Celebrating the unsung heroes of the bar industry

The Challenge

The annual Fernet Branca Bar Back Games is a trade event that celebrates the unsung heroes of hospitality. The games have become iconic in the bar industry’s calendar and the initiative has placed Fernet Branca firmly in the hearts & minds of bar backs and bartenders, UK-wide. The challenge for S&C was to exceed the competition’s previous success, designing and producing
this year’s event and creating a captivating contest with humorous and lively entertainment.

The Detail

At Sweet&Chilli we thrive on the opportunity to create unique & entertaining experiences and ultimately, this is what made this year’s competition so memorable & impactful. Drawing upon experience from our own industry experts, we supported Fernet Branca in delivering an epic occasion & reinforce the community’s advocacy for the brand.


The event celebrated the re-opening of hospitality, welcoming back the bar industry to the Barback Games during London Cocktail Week (month!).

•  250 Industry Attendees

•  10 Teams from UK Bars

•  1 Victorious Team


“… a huge thank you, it’s hard to try to convey the ideas for such a unique event. Somehow you managed to take what was in my head and build upon what we’ve been doing for the past couple of years, without ever having been there. You nailed it, well done and thanks again.”

Poppy Croft, National Account Manager – On-Trade