Johnnie Walker Blue Label

... in conversation with Steven Bartlett at Harvey Nichols

... in conversation with Steven Bartlett at Harvey Nichols

The Challenge

Johnnie Walker Blue Label is a pioneer of innovative thought within the luxury whisky category & to celebrate their latest collaboration with Bang & Olufsen, Sweet&Chilli produced an exclusive evening where guests joined Steven Bartlett in conversation about his Podcast – Diary of a CEO – against the backdrop of an immersive Johnnie Walker Blue Label whisky tasting.

The Detail

Working with the Johnnie Walker Blue Label team & Harvey Nichols, we designed the space to feel intimate & luxurious while echoing the beauty of the liquid, a perfect setting that gave our guests a truly memorable experience of the brand.

Impact

Our clients and the guests of the event thoroughly enjoyed the thoughtfully produced influencer occasion. Our client especially praised Sweet&Chilli for our high level of service and proactivity. The event added to Johnnie Walker Blue Label’s mission to make it a more widely-chosen drink for varying demographics and social situations.

“ Wow, you guys are serious stars, nothing was ever too much – you were all such a pleasure to work with and you turned around such amazing things in such a short timeframe and are such ‘can do’ people. The dream team!