London Cocktail Week

1 Week // 7 Showcase Brand Experiences // 50k Consumers

The Challenge

Design and execute seven unique brand experiences for the Diageo Reserve portfolio at the London Cocktail Week village.

The Detail

London Cocktail Week is a seven-day festival with events, discounted serves and exclusive offers in over 250 bars across London, and an entire cocktail village located in the Truman Brewery.

The Cocktail Village became our new home and the backdrop to seven brand activations that we designed and managed for the duration of the festival.

Featuring the Ketel One Kitchen, Belsazar Café, Bulleit Frontier Garage, House of Tanqueray No. TEN and more… our on-site bar teams and event managers choreographed each activation to ensure our guests were given a truly memorable experience.

A key feature was the Ketel One Kitchen, designed to immerse consumers in the family values of the Ketel One brand. Hosting masterclasses around the kitchen table, guests learnt how to use coffee grounds to shake up their Espresso Martini and explore different flavours to spice up their Bloody Mary.

Impact

Seven activations, each designed to take consumers on an immersive brand journey and land the drink-in-hand experience.

• 400 customers hosted

• 650 guests took part in masterclasses

• 13k drinks sold