Tucci & No. TEN

The Challenge

To craft an authentic, cultural moment launching Tanqueray No. TEN’s new global partnership with Hollywood actor Stanley Tucci, Sweet&Chilli worked with Proud Robinson to create the perfect showcase of Tanqueray No. TEN cocktails.

The Detail

Linking Stanley in with some of London’s best bartenders, a live instagram launch saw Tucci demonstrate how to create the perfect Tanqueray No. TEN Classic & Grapefruit Martini from the Tucci & No. TEN studio bar. To coincide with the live takeover, we designed 2 stunning cocktail kits, with lush foliage, hand signed cards by Stanley Tucci himself & scented with grapefruit essence.

The kits were then delivered from ‘ghost bar’ locations around london manned by the Sweet&Chilli team, with 400 lucky guests able to try the Tanqueray No. TEN Classic & Grapefruit Martini themselves as the broadcast went live.

Impact

•  400 x Tucci & No. TEN Home Cocktail Kits

•  86.5k Instagram Views